Domains Finders: Domain Name Itelligence

Sneaking Peeks, Google Knows Whois Who

About a year ago, the Google search engine company (www.Google.com) became an official domain name registrar, similar to the popular Godaddy Software (www.godaddy.com). At the time, many people speculated that Google was actually considering entering the domain registration business. Now, we know Google Inc has a lot of services available under their belt, ie: (http://www.google.com/intl/en/options/), but the domain name business isn't exactly something that is innovative enough to catch the big G's attention. We didn't believe that a new business venture was what they were seeking, as selling domain names is sure to NOT be the next YouTube (http://www.youtube.com). And we're sure we weren't the only ones, but strangely enough, when we discussed it with others with similar experience and backgrounds, they had not given the issue much thought at all, or at least as much thought as we had.

For Google, everything is about information: What can we find out, and how fast can we get the information that we are looking for. Can we do it better then anyone else? These, on the other hand, ARE the types of questions you will find Google asking themselves. They say it right on their own web site where a quote is highlighted: "Google is the closest thing the Web has to an ultimate answer machine.", and I suspected that this was another move at gathering information. Not many believed it. Sometimes I wasn't even sure if I believed it myself, but I always had a strong suspicion that it was related somehow to registration data, knowing which web sites are owned by who, and/or how many sites they may control, and I have suspected this for a long time. Not because we have something to hide with our sites, but because it is about knowing how the search engines work, and what steps are coming next; How good are they going to get, and how are they getting there. Now that search engine optimization services have moved to the forefront of the business, It's got to be about knowing how it really works.

By Google becoming an official domain name registrar, not only would they have more access to whois (http://www.whois.sc) data, which details each and every domain names owner, but I suspect as an official registrar, they would be entitled even to private registration data. With a private registration, personal information such as domain ownership and contact information is shielded from public display, and a private email address allows the owner of a web site to control who reaches them. With this new found power Google would be able to "sneak-peeks" at web site owners who try to interlink web sites or manipulate pagerank by owning networks of sites and linking them to each other only to inflate the appearance of their popularity. By registering domains privately, thus hiding the registration data, webmasters would be able to do just this and not be caught red handed in the mix.

Well, it seems that it may have gone even further then I had ever thought, not only are they doing this, but it sounds like they could be building advanced tools that do the work for them, and do it effectively. In fact, just recently, there was a very large industry event called Pubcon in Las Vegas Nevada. The event was held on November 14th through November 17th. to find out more about the Pubcon events visit their site at: http://www.pubcon.com

We can only continue to speculate as they have not offered anything concrete, but this is definitely one of those things that as an internet marketing person, you've got to admit it's "Good to Know"...